The Association of Consulting Companies in the Field of Public Relations (AKOS) was established on March 16, 1999 and united the most authoritative communication agencies in Russia. AKOS is the Russian branch of the International Association of Consultants in the Field of Public Relations (ICCO). Membership in ICCO is a generally accepted indicator of the professionalism of the organization, the quality of services provided. All ICCO members, including ACOS member agencies, follow the ethical standards adopted by the Association. Among the main tasks of the ACOS are the development of a highly professional, transparent and effective PR services industry in Russia, the establishment of high ethical standards, the development of PR education, and the representation of the public interests of the Association’s members.