Working group on regional PR-market

Head of working group: Olga Chernyshova, executive partner of communications agency BC Communications

Goals: conducting surveys and implementation of professional standards at the regional PR market.

29. 11. 2012 AKOS held a round table «Communications and their development in regions at the conference «PR and advertising in the system of territorial marketing».

Summarizing the discussion, Olga Chernysheva commented: «Regional market of PR-services in Russia has its own peculiarities but experts from companies and PR-agencies, as well as academic specialists from universities and professional associations are really interested to identify these aspects and help regional professional community to be informed of international standards and practices. The solution of this issue is still on the initial stage, but consolidated efforts of Russian PR-community can help to develop it».